Theme Park Barcelona

Barcelona

What once started as a social strategy has turned into a tourist attraction. Propelled by the 1992 Olympic Games, Barcelona has used public space to achieve structural improvements in disadvantaged districts. Fifteen years on, this strategy has transformed Barcelona into a successful brand. The result has been to attract floods of tourists, flexible workers and students. Local identities are systematically turned into theme parks and original residents vanish. The bland taste of success.

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